White Energy Company North America

WECNA is the North American division of White Energy and is located in Rockville, Maryland, USA. WECNA is actively pursuing the expansion of the BCB technology in North America through the establishment of a strategic alliance and joint venture company with Buckskin Mining Company and Peabody Energy, Inc respectively.

Permit Applications

WECNA continues to make progress towards completing permit applications for the Buckskin and Peabody projects and supporting necessary engineering and design changes that are necessary for compliance with American standards. For these first two projects, WECNA expects to file permit applications with the relevant regulatory bodies in 2010.

Marketing Strategy

WECNA continues to aggressively market its upgraded Buckskin coal. WECNA has been diligently responding to domestic and international RFPs in an effort to secure contracts with utilities for our coal. WECNA is expecting to respond to many more RFPs within the coming months as utilities gear up purchasing for deliveries in
2012. As part of this marketing strategy WECNA continues to actively update potential customers of White Energy’s accomplishments, keeping our BCB product top-of-mind with energy producers. We are tracking utility buying patterns and understanding concerns to ensure that the BCB product is considered a viable alternative fuel. WECNA is continuing to build customer relationships, gain necessary market intelligence and educate the U.S. market about our upgraded coal product.

On July 16th 2009, WECNA participated in the first annual Capitol Hill Clean Tech Expo, in association with the American Coal Council’s (ACC) Pre-combustion Innovations Alliance. The purpose of the event was to reveal breakthrough advances in environmental and energy efficient technologies to Members of Congress, Administration officials, business and technology leaders, the news media, and the general public. WECNA plans to attend a variety of upcoming industry conferences and expositions in order to broaden WECNA’s exposure to the clean coal industry.